Estée Lauder Fall 2015 Launch Event

Hey Sparklies!

I wanted to blog as fast as I can and share with you what's new in stores (and will be) in Fall by Estee Lauder! It's my first time working with the brand, even though I've came across their products many times at Sephora, department stores and GTA's very well known: MAC/Estee Lauder sales! I feel like I actually learned more about the brand and its products (especially their innovations) this time around than reading their advertisements in magazines. So let's begin...

July 2015 Releases:

New Dimension
A complete new line developed which target's women's perspective on how we see ourselves. During our session, a question was asked about whether there's a specific target group for this collection. If you answer yes to these 2 questions: A) Are you noticing a loss of plumpness in the cheek area? B) Have you ever pulled ur skin back around the jawline area and wished it had stayed?  (I know I did, especially the jawline part actually!! hahah!) As women age differently, so not a specific age group has been targeted so you be in your 20s, 30s, 40s or more.

Estée Lauder New Dimension Collection

The collection aims to help create beautiful contours and a visibly more defined facial shape. Working on every level of skin’s surface, helping to create both visible volume and structure, this new collection finds, flatters and reflects skin’s best features. It’s a multi-faceted transformation, immediately and over time.

The collection includes:
1) New Dimension Shape & Fill Expert Serum $98
a powerful, concentrated formula that helps define the look of contours to help lift the look of cheeks and the jawline by improving both visible volume and structure
2) New Dimension Expert Liquid Tape $78
a precision-accurate treatment that targets and helps give a tighter feel to key facial contours. Over time, New Dimension Expert Liquid Tape helps firm, tone and give a more sculpted, lifted look around eyes
3) New Dimension Shape & Sculpt Face Kit $55
an all-in-one contouring duo that instantly creates an ideal facial framework with two expertly coordinated cream shades. The neutral tones make contouring mistake-proof every time
4) New Dimension Shape & Sculpt Eye Kit $44
an eye contour kit that helps create ideal eye shape and appearance

The New Dimension collection will be available beginning mid-July 2015 at Estée Lauder counters across Canada and online at www.esteelauder.ca.

Modern Muse Le Rouge


I feel like Estée Lauder is carrying out the theme of being daring and bold in the collection along with some of their lip colour. So without going further, here's a new fragrance they're coming out with: Modern Muse Le Rouge. The fragrance is for the woman who is confident and sexy. She commands a reaction with her boldness, timeless glamour and enviable confidence. Her style and presence always make an impression.

From passing the tester strip around, here are some of the notes I got out of it:
- Fruity (Blackberries/Raspberries)
- Floral Oriental scent (Roses, Musky, Earthy)
- Velvety

Modern Muse Le Rouge EDP will be available at Hudson’s Bay, Sears, Shoppers Drug Mart and Nordstrom Estée Lauder counters across Canada and at www.esteelauder.ca beginning in July 2015.

30mL – $68 // 50mL – $90 // 100mL – $122


August 2015 Releases:
AERIN Rose Collection
AERIN Rose Collection

I absolutely LOVE rose scented items and it's cool to learn that their AERIN’s signature Rose Collection is expanded to bath and body! The expansions means they are adding a Rose Oil ($75.00), Rose Body Scrub ($72.00) and Rose Body Wash ($55.00) onto their already launched rose scented assortment of makeup, bath and body products.

The NEW AERIN Rose Collection will be available beginning August 2015 at Holt Renfrew Toronto Bloor Street, Yorkdale, Vancouver, Calgary, Nordstrom and www.esteelauder.ca.

Pure Color Envy Eye Defining Singles
Pure Color Envy Eye Defining Singles

Estée Lauder came out with a new generation in eye colour - NEW Pure Color Envy Eye Defining Singles which has a collection of 12 eyeshadow singles available with finishes available in matte, velvet and luminous. The shadows are designed to instantly melt onto lids to create a rich veil of creamy, smooth and even colour with the weightless silky texture blending to perfection. The eyeshadow lasts up to six hours when applied dry and up to eight hours of when applied wet.

The talc-free formula allows for any look to be created without it looking chalky or muted. Pure, weightless, non-flaking, crease-resistant color that stays and blends effortlessly.

Nudes-Browns: Brash Bronze, Naked Gold, Flawless, Amber Intrigue. 
Greens-Blues: Blue Fury, Emerald Envy, Silver Edge. 
Peaches-Pinks: Cheeky Pink, Insolent Ivory, Nude Dare. 
Mauves-Plums: Steely Lilac, Strong Currant.

NEW Pure Color Envy Eye Defining Singles collection will be available at Hudson’s Bay and Norstrom Estée Lauder counters across Canada and online at www.esteelauder.ca beginning August 2015. Suggested Retail Price: $28.00

Pure Color Envy Matte Lipsticks
Pure Color Envy Matte Lipsticks

Estée Lauder created a new lipstick collection in collaboration with Joan Smalls (Estée Lauder spokesmodel and sought after supermodel). Both the shades and finish were hand-picked by Joan with the objective of standing out and being bold.  There is a total of 12 matte lipsticks ranging from rich purples to fiery orange hues. My personal favourite is Neon Azalea (Neon-bright, fuchsia colour), thankfully it's in the goodie bag so I can review it!!  

Some of the swatches of the Pure Color Envy Matte Lipsticks

Shades: Covetous Nude (Light nude), Irrepressible (Deep brick red), Desirous (Deep chestnut brown), Neon Azalea (Electric pink), Unattainable (Bold raspberry), Commanding (Black cherry), Furious (Neon coral),Volatile (Fiery tangerine), Decisive Poppy (Crimson red), Shameless Violet (Rich aubergine), Stronger (Vibrant violet), Extrovert (Blackened plum)

NEW Pure Color Envy Matte Lipstick collection will be available at Hudson’s Bay, Sears, Holt Renfrew and Sephora Estée Lauder counters and www.esteelauder.ca beginning August 2015. Suggested Retail Price: $34.00


September 2015 Releases:
Estée Lauder Perfectionist Youth-Infusing Serum & Concealer, Estée Lauder Little Black Liner, Estée Lauder Double Wear Makeup To Go

Perfectionist Youth-Infusing Serum & Concealer
Estée Lauder came out with a completely new Serum + Concealer a more refreshed and wide awake look. It's serum one on end, concealer on the other to deliver a multi-tasking and portable duo for the on-the-go woman (like myself, ha!) The serum minimizes the look of fine lines, illuminates and evens skintone, while the Concealer helps erase the look of imperfections.

The Estée Lauder Perfectionist Youth-Infusing Brightening Serum + Concealer will be available at Estée Lauder counters across Canada and online at www.esteelauder.ca beginning September 2015.
Suggested Retail Price: $38.00

Little Black Liner

The new Estée Lauder Little Black Liner allows you to create three different eye looks (ultra-fine, thin or thick) with one tool. It features these key benefits:

  • dual-ended tip
  • waterproof 
  • 12 hour wear
  • Non-smudging
  • Non-flaking
  • Color true
  • Ophthalmologist tested
The Estée Lauder Little Black Liner will be available at Hudson’s Bay, Holt Renfrew, Sephora and Nordstrom Estée Lauder counters nationwide and www.EsteeLauder.ca beginning September 2015. Suggested Retail Price: $34.00


Double Wear Makeup To Go

This is another item that is made for the ladies on the go as the compact dispenses the perfect amount of foundation as you push the surface of the pump. It's spill proof, hygienic, and flight proof. Inside this super travel smart compact is the infamous Double Wear foundation with a formula - 8 hour wear +  infused with a boost of intense hydration. Ultra-Hydrating. Ultra- Luminous.

Estée Lauder Double Wear Makeup To Go Liquid Compact will be available at Estée Lauder counters across Canada and online at www.esteelauder.ca beginning September 2015. Suggested Retail Price: $50.00


That's it for now! I will be having reviews on some of the new releases soon! Don't miss those! :)