Benefit Cosmetics - Core Colour Collection Event


Hi Sparklies!

Last week I had the honour to be invited to visit the Benefit Canada Headquarters in Toronto! It's my first time attending any Benefit events to be honest so I have no idea what to expect. All I knew was their fun attitude and witty vibe via their products and social media - but never in person! 

Of course, the main idea of the event is to check out their newest collection {Core Colour Collection}which will be launching in March! 






When I arrived, we were provided with some Blogger Essentials which is the picture at the end of the post. It was super cute - we then started learning about Benefit as a brand and how it originated from San Francisco to today becoming a global name!!

Some key things I learned:
  • Benefit DNA: Creative packaging & Irreveremt names, Instant beauty solutions, San Francisco Scene, Cute, Sexy and Badass Chic
  • In 1999, Benefit was acquired by Louis Vuitton Moet Hennessy (LVMH)! So it wasn't a surprise when I realized the LVMH Canada office was next door!
  • 1 "they're real mascara" is sold every 5 seconds!
  • 2011 - A flagstore boutique is opened in NYC
  • 2012 - Benefit x Marvel = SpyGal, a FIRST EVER beauty-inspired comic book hero!
  • Globally: 41 boutiques, 800+ Brow Bars, 3000 Counters, 38 countries and growing!


I'm also very pleased to hear that Benefit Cosmetics loves to work with bloggers + vloggers like myself! :)
I love love love hearing companies valuing our online work and presence !!


Then we took a little break after our Benefit Class :)
 I went to the Ladies Room to touch up and to my surprise, they put out a touch up station on the counter!

Super thoughtful and cute! 


When we came back from our break, the Benebabes introduced us to their Core Colour Collection!
Benefit never cease to amaze me with their packaging!
This packaging is inspired by Art Deco design of San Francisco's famous Golden Gate Bridge!

There are 4 products in the Core Colour Collection: 
1. Longwear Powder Shadow (March 2013, 6 new shades, $24 CAD)
2. Ultra Plush Lipgloss (March 2013, 6 new shades, $19 CAD)
3. Creaseless Cream Shadow (March 2013, 6 new shades, $24 CAD)
4. Hydra-Smooth Lip Colour (September 2013, 6 new shades, $23 CAD)*
*were not introduced during this event




During the event, we were taught how to use the new products along with some of Benefit's star products to create these looks! These looks were created with 3 different skin colours in mind (ivory, light/medium, dark) which, I'm tempted to try all three! Should I film a Youtube Video to test it out? 

There are two tips that really stuck to me during this session:
1. try to put dark shades at the inner corners of your eyes (esp great for Asian lids) if you want to create more dimensions. We tend to have flatter lids since most of us don't have the socket!
2. I learned how to use a brush to apply the lip & cheek tints!!



This post has way too many pictures than I anticipated so...
I will REVEAL what's inside in my NEXT POST! =) 


Thank you so much for reading and thank you to Benebabes for inviting me :)