L'Oreal Paris Summer 2012 Cosmetics Launch & GIVEAWAY!

A few weeks ago, I had the honour to attend L'Oreal Paris Summer 2012 Cosmetics Launch! I always love attending these because not only do I get to play with make up, I get to mingle with my beloved beauty bloggers from Toronto :)

**Make sure you read till the end to enter for a GIVEAWAY!**

I was there a little early because I came straight from work. I was starving, my goodness, so I was pretty delighted to see they got yummy stuff prepared for us :)


Alright, I'll get over my food obsessions and get to the key focus of the night... THE COSMETICS! :)

L'Oreal Paris BB Cream

FINALLY! L'Oreal is going to have BB Cream! 
I'm so excited, I almost tripped myself running to play with these! hahahaha

L'Oreal Paris Magic Skin Beautifier BB Cream

L'Oreal Paris Magic Skin Beautifier BB Cream

WHAT IS IT: The latest addition to L’Oréal Paris’ popular Magic family of cosmetics, this innovative BB cream primes, perfects, hydrates and corrects all-in-one-step. It contains L’Oréal’s exclusive new patented Beautifying Beads featuring micro-pigment capsules that instantly melt on contact with your skin to self-adjust to your skin tone. It also features Vitamin E and hydrates skin for up to 24-hours. For easy application, the product comes out of the tube white so you can see where you’ve applied it. Best of all, it creates the perfect nude look every time.

MY INITIAL THOUGHTS: The BB cream applies white, but it has self-adjusting abilities to go as close as your skin tone as possible. In terms of colour, the one I tried at the event was Medium. It is still about 2 shades darker than my own skin tone and has gold shimmer. Coverage is about a light to medium. I find that it is rather drying than moisturizing like other BB creams. For me, I have really really dry skin already even in the summer time, so this is not going to be suitable for me.

Shades: Fair, Light, Medium & Deep 
Available: July 2012 
Suggested Retail Price: $16.99

Youth Code BB Cream Illuminator

Youth Code BB Cream Illuminator

WHAT IS IT: This new BB cream with SPF 15 evens, perfects, protects, moisturizes, illuminates and corrects skin in just one simple step. Featuring L’Oréal’s patented Micro Pearls and Light Boost Technology, the new BB Cream makes skin glow and look more radiant. The formula also features Vitamin B3, Cg and Pro-Cysteine and Recoverine to help diminish and even out pesky dark spots. 

MY INITIAL THOUGHTS: The shade I got to try at the event was Light. It was a perfect match to my skin tone. It gives off a really nice scent which reminded me strongly of the BB Creams by Skin79 (Korean Brand). It gives off a good coverage and can be easily modified by your application. It is in comparison, a lot more moisturizing than the L'Oreal Paris Magic Skin Beautifier BB Cream (above). In the swatch, you can see that it gives a nice radiant glow that's not oily. This BB cream also comes with SPF 15, which I think it's a great plus! I have to say, I really really really want to try this! I have dry skin and is a anti-tanning freak so this is perfect. Only thing I might add is, if the SPF can be higher, then it's absolutely perfect! 

Shades: Light & Medium 
Available: July 2012 
Suggested Retail Price: $23.99

True Match Lumi Healthy Luminous Foundation & Visible Lift Repair Absolute Compact Foundation

True Match Lumi Healthy Luminous Foundation

WHAT IS IT: Guarantees luminous, shine-free and visibly healthier skin in 4 weeks. Its formula contains 40% pure water - to ensure freshness and all day hydration - combined with Vitamins C and E, SPF 20 and liquid Anderson technology that optimizes light reflection and intensifies luminosity. Imperfections are instantly minimized and in just four weeks, skin is clearer, more even toned, and more luminous. 

Shades: 14 shades from Porcelain – Light Ivory to Nut Brown – Cocoa 
Available: July 2012 
Suggested Retail Price: $18.99

Visible Lift Repair Absolute Compact Foundation

WHAT IS IT: Helps to reverse the signs of aging by providing full coverage to reduce the appearance of fine lines and dark spots. Contains anti-aging ingredients Pro- Retinol A, Hyaluronic & Pro-Lastyl to brighten, revitalize and even skin tone for more youthful, radiant looking skin. 

Shades: 12 shades from Soft Ivory to Classic Tan 
Available: July 2012 
Suggested Retail Price: $18.99

Colour Riche Caresse Lipcolour

Colour Riche Caresse Lipcolour

WHAT IS IT: Colour Riche introduces the next generation of lipcolour – fresh and light in 12 gorgeous shades! Colour Riche Caresse offers sensually luminous colour with 50% less heavy wax than a traditional lipstick. The effect is a sultry translucent colour, weightless feel and ultra modern shine. 

MY INITIAL THOUGHTS: First is the packaging, I'm really loving the fact that they put colour on the lid! Although it's still grouped by colour family, it makes it a lot easily to pick out your colours especially when you have too many lipsticks in one place. haha. I swatched them at the event and thought the colors a beautiful and subtle even though it says translucent. Sometimes I think lipsticks that are too pigmented are a little too overpowering so I find these perfect. By the way, 50% less wax is just awesome! Can you imagine how much wax we swallowed in our lifetime already?

Shades: Cotton Pink, Pink Cashmere, Blushing Sequin, Velvety Fuchsia , Rose Taffeta, Violet Chiffon, Sunset Angora, Fiery Veil, Cardinal Plume, Cherry Tulle, Silky Java, Sheer Linen 
Available: July 2012 
Suggested Retail Price: $12.99

Infallible Lacquer Liner 24H Eyeliner

Infallible Lacquer Liner 24H Eyeliner

WHAT IS IT: The first gel eyeliner from L’Oréal Paris, this luxurious formula gives a unique black- lacquer effect that’s incredibly dimensional – never flat or ashy. Combined with the legendary Infallible long-wear technology and a luxurious brush for professional precision, Infallible Lacquer Liner 24H gives your eyes 24 hours of absolute perfection.

MY INITIAL THOUGHTS: To be really honest, gel eyeliners and I haven't been best friends. To date, I have a small collection of these from different brands. I'm probably going to do a product comparison to see how they work :)

Shades: Blackest Black & Slate 
Available: July 2012 
Suggested Retail Price: $12.99

La Couleur Infallible Eyeshadow

La Couleur Infallible Eyeshadow – New Dual-Pigment Shades!

WHAT IS IT: Introducing 6 new, show-stopping shades to this award-winning line of eye shadows featuring 24 hour-pigment technology that resists creasing, rubbing and 11,000 blinks. Using duo-chrome technology, each luscious new Dual-Pigment shade is actually a combination of 2 different complimentary pigments to create a dimensional, multi-faceted effect on eyes for eye shadow that’s not only infallible – it’s unforgettable.

MY INITIAL THOUGHTS: I've always been quite in love with La Couleur Infallible Eyeshadows (I even used them to do a tutorial), and now they have them in dual-pigment shades! Super exciting!!! 
L'Oreal Canada's Official Make-up Artist, Eddie Malter, walked me through these eyeshadows. His favorite is Tender Caramel because anyone can wear this everyday or pull a dramatic look as well. For me, my lids naturally have a pink shade so I prefer the Metallic Lilac. Ahh, I love these!! 

Shades: Metallic Lilac, Magnetic Coral, Innocent Turquoise, Sassy Chamallow, Tender Caramel, Pepsy Coral 
Available: July 2012 
Suggested Retail Price: $10.99

Voluminous Power 24H Mascara & Voluminous False Fiber Lashes Black Lacquer Mascara 

Voluminous Power 24H Mascara

WHAT IS IT: Creates voluptuous, long-wearing volume thanks to a collagen-enriched formula, mega-brush and intense shades. Lashes are plumped and volumized for 15X lash impact that lasts for 24 hours. 

Shades: Black, Blackest Black, Black Brown, Waterproof Black, Waterproof Blackest Black 
Available: July 2012 
Suggested Retail Price: $11.99 

Voluminous Power 24H Mascara & Voluminous False Fiber Lashes Black Lacquer Mascara

Voluminous False Fiber Lashes Black Lacquer Mascara 
WHAT IS IT: This new shade of the popular Voluminous False Fiber Lashes mascara provides vinyl-sheen, creating lashes that are ultra-black, ultra-glossy and ultra-outrageous. 

Available: July 2012
 Suggested Retail Price: $11.99



GIVEAWAY TIME!!
Alright, I want to do a giveaway for my readers because it's so selfish of me to tell you what's out there without having you join in the fun with me :)

So, I decided to share some of goodies in my swag bag with you!!