What is this Product? (What it claims)
KOSE Clearturn White Essence Mask contains a whitening ingredient: barley which helps brighten skin tone, improve the skin metabolism rate and strengthen skin cells functioning. It also contains Adlay extract, a natural skin brightener helpful in lightening skin discolorations from aging, sun damage, and other effects. Uses deep ocean water to hydrate skin and keep skin soft. The soft mask conforms to the shape of your face, hugging the key areas around the eyes, nose and mouth.  Its improved stretchy design will fit your face even more perfectly. The fabric used contain can retain more essence so that all the nutrient are lock between your skin and the mask, allowing all the essence to penetrate across the dermal layers. After application, your skin will have better protection against dark pigment formation and avoid loss of moisture. Your skin will be smooth and soft with a natural glow. Weakly acidic, no fragrance, no colorant, and no alcohol. Recommended for dry, mature, sun damaged or wrinkled skin.

Directions of Use
Take out the mask from the box and seal tightly again to avoid loss of moisture. Carefully open one mask to its full size. Lay over your face, apply slight pressure to the mask around eyes and mouth, then gently push all the air out from mask and face. To treat under eyes, be sure to make contact between the eye cutout area and the skin. Leave the mask untouched for 5-15 minutes, then remove and discard. Remove or massage residue into skin. Follow with normal special care routine, lotion, and makeup. Use 2-3 times a week, or daily in place of toner. Remove contact lenses before use.

Main Ingredients
Water, propylene glycol, behenyl alcohol, ethylhexyl palmitate, dimethicone, cetearyl alcohol, behentrimonium chloride, orange oil, carthamus tinctorius (safflower) seed oil, hot spring water, hydrolyzed wheat protein, BG (butylene glycol), BHT (butylhydroxytoluene), disodium EDTA, PEG-45m, triethanolamine, alcohol, sodium C14-16 olefin sulfonate, citric acid, phytosteryl rice branate, hydroxyethylcellulose, polyquaternium-10, sodium lauryl sulfate, ethylparaben, phenoxyethanol, propylparaben, methylparaben, sodium benzoate, fragrance, CI 61570, CI 15510.

The texture of the mask. You can see that how much essence there is.

My bf bought this for me at the Sasa location on sale for HK $69 ~ $8.50CDN
Retails on for HK$ 75.00 ~ $10 CDN
Pacific Mall sells for $20 CDN

Each box contains 26 facial masks in a convenient countertop container.

This shows what you expect to see once you open the seal. You will find the film then the masks. The film helps prevents loss of essence when it is in storage.

After my Cuba trip, I tanned about 2 shades for my face. Although it's not much of a tan, but I adore being fair and light skinned. I used this mask almost every day since I returned and hoped for the best results. When i first opened the box, there is a film that prevents the moisture from escaping. The first mask seems a bit dry but the second one onwards was much better. In comparison to the individual packaged face masks, this does not have as much essence but it's sufficient.

I find that the facial mask itself is very thin. Especially because I have long nails, I tend to tear it slightly when i stretch it too hard. Also, because it does not have as much essence as individual packaged masks, its staying power is not good. When applied, some parts (foreheads and parts of cheeks) just won't stay put. After 5 minutes, some parts begins to lift, while other parts starts drying on your face and becomes hard to peel off when you applied for more than 15 minutes. (that's why it was described as, facial mask in 5 minutes)

The packaging encourages you to use it up quickly because once you open the seal, it will start drying/losing moisture. It is very affordable, so even when I use this mask everyday, I don't feel guilty about it. To me, it is very convenient. About 10 minutes for a mask, it saves me a lot of time, especially when I'm rushing out the door for school. (I put this on while i do my hair and pack my school bag, make up my bed) then im done with the facial mask, apply moisturizers and make up. Ready to go!

The effect of whitening my skin is not too obvious. It probably lightened me one shade so far. It is moisturizing though and not sticky. I didn't expect too much for its price in general.

Overall: ♥♥♥♥
Product: 4/5 ♥ 1 point off for: Staying power is not strong, Easy Lifting
Packaging: 5/5 ♥ Economic, Eco-Friendly, Convenient
Price: 5/5 ♥ About $10 for 26 masks, only 38 cents/mask! not affordable, it's cheap!

Look of the day is coming up!